France’s Competition Authority said Thursday (June 16) it had accepted promises by Facebook parent Meta Platforms to share some advertising data with competitors in the country.
The antitrust regulation had been conducting an inquiry into Meta’s business practices in the country.
According to a press release, Meta agreed to give rival firms in the industry information about customer behavior. The data is central to the planning of online advertising campaigns.
“It’s the first time Meta makes commitments to a competition authority (over the ad sector),” said Henri Piffaut, the authority’s vice chairman, according to Reuters.
“You can develop an ecosystem, but it shouldn’t exclude a competitor,” he added.
Meta’ commitment covers its various entities that are doing business in France.
Reuters reported that Meta did not respond to a request or comment.
More like this: EU Parliament Meets Big Tech in Silicon Valley
Last month, PYMNTS reported on a group of European Parliament representatives meeting with Silicon Valley executives in California to discuss matters including regulatory legislation.
The representatives came to exchange views on the recent U.S. legislative work on eCommerce and platforms, and on the EU’s digital policy agenda.
One such policy was the Digital Services Act, which seeks to make platform companies responsible for the content published on their platforms, and is based on the 2001 eCommerce Directive. The act, which would affect Big Tech firms like Meta and Google, has already been passed by the EU Parliament, but may still undergo minor changes before getting a final approval.
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