Digital wallet adoption is on the rise at the grocery store, and merchants that do not yet accept mobile payments may need to step it up if they want to remain competitive.
By the Numbers
Data from PYMNTS’ new study “Connected Wellness: The Next Prescription for Healthcare Providers — Digital Wallets,” which draws from a September survey a census-balanced panel of more than 2,600 U.S. consumers, reveals that 24% of those asked had used digital wallets to pay for their most recent grocery purchase.
The Data in Context
In an interview with PYMNTS last year, Debbie Guerra, chief product officer at ACI Worldwide, noted that digital payment adoption was markedly accelerated by the pandemic.
“We’ve seen, with the millennials, the Gen-Zers, that they were already eager to continue to adopt digital payments,” Guerra said. “What has happened, though, is that as COVID continued, the ongoing shift to digital has become embedded.”
Adoption has evidently come a long way. Previous PYMNTS research from the January study “Digital Economy Payments: How U.S. Shoppers Paid During the Holiday Season,” which surveyed a census-balanced panel of more than 3,300 United States adults in December about their purchases over the prior month, found that at the time, 2.3% had used PayPal for their most recent grocery purchase. Another 1.4% had used Apple Pay, and 1% had used another digital wallet.
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