Stocard Joins Klarna With New Brand ID

Nine months after Klarna bought Stocard, the mobile wallet that allows consumers to keep their loyalty cards in one single place has a new look, the Swedish buy now, pay later (BNPL) firm announced Wednesday (April 6).

Stocard has adopted Klarna’s Smoooth brand identity across its ecosystem, opening the doors for commercial and technological synergies between the two company’s offerings, Klarna said. The Stocard logo, for example, now has the same pink and black look as the Klarna logo.

Klarna first implemented the concept of Smoooth in 2017, launching its logo, graphic identity, checkout touch-points and user experience.

“We could not have imagined a better home for Stocard than Klarna,” said Stocard Founder and CEO David Handlos in a statement. “We both share the same customer obsession, and our new look and feel expresses this joint mission superbly.”

Stocard’s new Klarna-fied branding enhances the user experience and helps attract new customers, he added.

The Stocard app provides a way for consumers to virtually store their loyalty cards, collect rewards and coupons, get personalized offers, and make mobile payments with a virtual prepaid card. The app will remain free to 47 million users in 45 markets and will be improved as it integrates deeper with Klarna’s platform, Klarna said.

This week, Klarna completed its purchase of PriceRunner, a comparison-shopping service in the Nordic region.

Read more: Klarna Closes Deal on PriceRunner Acquisition

The merger promises PriceRunner will bring new features to the Klarna app with product discovery, price comparisons and customer reviews to help shoppers save time and money while making more informed decisions.

Klarna, which boasts more than 400,000 global retail partners, coupled with PriceRunner’s retail partners will benefit from increased website traffic, Klarna said.

“The acquisition will serve to strengthen our consumer offering,” said Klarna Chief Product Officer David Fock in a statement. “Klarna will not be a marketplace but a viable and competitive alternative for retail partners versus Amazon, Google and Facebook.”