Shopify and Snap have formed a partnership that will allow Shopify merchants to buy and manage Snapchat Story ad campaigns on Shopify’s platform.
“Last year, we launched a new section dedicated to helping merchants with marketing, right alongside store, inventory and sales management. To make ad buying even simpler for our merchants, so that they can reach more potential shoppers, we have added two new ad formats that will be available natively inside Shopify,” according to a Shopify press release.
Story Ads in Snapchat will allow merchants to create their own branded content experiences for customers via the Snapchat Ads app. With the creation of a branded Tile in Snapchat’s Discover section, users will be able to unlock a collection of Snaps featuring the merchant’s products, and merchants can track sales with the Snap Pixel.
In addition, Shopify announced that merchants can now create, manage and launch ads on Facebook, expanding on existing integrations, including carousel ads on Facebook and Google smart shopping offerings.
“With Facebook’s dynamic ads, merchants can simply set their campaign goals, and the right products will be surfaced to the right customers through Facebook’s platform, while syncing with Shopify for updated pricing and product availability,” Shopify explained, adding that it is the company’s goal “to make ad buying and content creation as easy and simple as possible, with more features coming later this year.”
Snap has also been working to expand its advertising business. Earlier this month, it introduced an ad-supported gaming platform, as well as a Snap Audience Network that will sell ads in other apps. Just last week, according to CNBC, the company hired its first chief marketing officer ahead of the launch of “Snap Select,” which will allow advertisers to buy and reserve commercials in its “most premium” shows on Snapchat Discover.
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