Apple will boost Siri’s presence across the app universe, with deployment across a greater number of them, Reuters reported. The strategy behind the expansion is one where Apple is seeking to staunch the competition posed by Alexa, the competing voice assistant offered by Amazon. Apple...
Apple has started manufacturing a Siri-controlled smart speaker — and might even be ready to debut it at the company’s annual developer conference in June. Sources tell Bloomberg News that the device — which will not be ready to ship until later in the year — will...
As the company works to reach a $1 trillion valuation, Apple saw its worldwide smartphone market share dip in the first quarter due to increasing competition out of China. According to Fortune Magazine, Apple owned 13.7 percent of the smartphone market in the first quarter, putting...
A source confirmed with Bloomberg Technology that Apple is working on a processor devoted specifically to AI-related tasks. The chip, known internally as the Apple Neural Engine, would improve the way the company’s devices handle tasks that would otherwise require human intelligence, such as facial and...
In an effort to get shoppers into stores other than to make a purchase or visit the Genius Bar, Apple has launched a new initiative designed to boost engagement between current and potential customers. Chain Store Age reports that the tech giant has launched “Today at...
To achieve its goal of penetrating the world’s second largest smartphone market, Apple has completed its first trial run assembly of the iPhone SE in India—a key step to getting a foothold in a market that has been elusive for the company. “We are beginning initial production of...
Wall Street analysts Steven Milunovich and Benjamin Wilson are pouring cold water on speculation that Apple could use its cash hoard to acquire Netflix, Disney or Tesla, arguing in a research report that Apple won’t buy a company that doesn’t bring something unique to it....
Wall Street likes round numbers — and the fact that Apple, the tech juggernaut, touched an $800 billion market capitalization. This was a first for a company in the United States, several news outlets, including CNBC, reported. That came as the stock touched $153.70 a share,...
“Well, I won’t talk to either one specifically, [I] don’t want to. My mother used to have a saying that if you don’t have something nice to say, say nothing at all,” said Apple’s SVP of worldwide marketing Phil Schiller when asked about his thoughts on...
