School may be out for now, but Barnes & Noble College has become the first in its sector to develop and launch a social commerce platform. The company’s Director of Consumer Marketing and Interactive, Shanin Molinaro, spoke with PYMNTS.com in this exclusive NEXTcast interview about how social commerce will help to drive payments, brand loyalty and customer engagement.
Related Article: An Overview of Social Commerce and What’s Fueling its Growth
Shanin Molinaro is the Director of Consumer Marketing and Interactive Media, responsible for heading up Barnes & Noble College Booksellers’ consumer marketing and agency initiatives division.
Prior to joining Barnes & Noble in 2010, Shanin spent 15 years as a leader in both traditional and non-traditional advertising, marketing, and event promotions in the luxury and youth retailing sectors.
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