Affluent Banking

By  |  March 1, 2011
 | 

Location: Paris, France

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    Efma is holding its second conference on the opportunities and challenges facing affluent banking, as this important segment deserves close attention from the retail banking sector.

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    Situated between the mass retail market and high net worth individuals, affluent customers have above average financial expertise and expect services of a higher quality than those offered to the mass market. The segment produces higher profits than the mass market. (More information)


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