Affluent Banking

By  |  March 1, 2011
 | 

Location: Paris, France

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    Efma is holding its second conference on the opportunities and challenges facing affluent banking, as this important segment deserves close attention from the retail banking sector.

    Situated between the mass retail market and high net worth individuals, affluent customers have above average financial expertise and expect services of a higher quality than those offered to the mass market. The segment produces higher profits than the mass market. (More information)


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