Mobile Calendar: November
Mobile + GPS + Social = Commerce
Foursquare
- Launched in 2003 – 5M users worldwide today
- Social platform that has morphed to offer tips on businesses, merchant offers and rewards for frequent visitors.
- Has created an API so developers can build on the Foursquare platform.
Facebook
- Allows mobile users to view nearby merchants offers and share deals with friends.
- Participating businesses include: Chipolte, H&M, McDonalds, Starbucks, Gap.
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