Facebook, YouTube and Twitter have changed how consumers interact with brands and make their purchasing decisions. Just think “Old Spice Guy”…
Now, retailers seek to move beyond blogs and fan pages, exploring new social shopping options. For more, check out this exclusive NEXTcast interview with Jeffrey Grau, eMarketer principal analyst and author of Social Commerce: Personalized and Collaborative Shopping Experiences.
Related Article: Social Commerce: Who’s Turning Visits into Cash?
Bio
Jeffrey Grau covers retail ecommerce in North America for eMarketer. In addition to building ecommerce forecasting models for these markets, he writes on special topics such as multichannel retailing, online holiday shopping, social commerce and mobile commerce.
Jeffrey has been a guest on TV programs including “Morning Call” (CNBC) and NBC’s New York morning news. He has been quoted in The New York Times, The Wall Street Journal, Investor’s Business Daily and Advertising Age. He has spoken at conferences sponsored by the Digital Marketing Association, ad:tech, Canada Post Borderfree and EyeforTravel.
Previously, Jeffrey was a competitive analyst for Lucent Technologies. He also held research and information roles at Bell Laboratories, AT&T and ABC News.
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