Weight Watchers Gets Fat On eCommerce Revenues

By  |  February 15, 2012
 | 

Weight Watchers International Inc. reported nearly $400 million in revenue from its e-commerce operations in 2011 — a gain of more than 67% over the year, its official earnings figures show.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The weight loss specialists ended 2011 with 1.6 million active online subscribers, up 50% from a year ago. As a percentage of sales, Weight Watchers’ online operations represented nearly 25% of the global company’s overall business, compared to 17.5% in 2010.

    The growth led CEO David Kirchhoff to refer to 2011 as “the year in which our WeightWatchers.com business began to full hit its stride.”

    Beyond its web sales growth, Weight Watchers upgraded its smartphone app technology in 2011, allowing users to scan food item barcodes within the grocery store for automatic meal point tracking. The app has received more than 43,000 ratings since its original release.


    See More In: