Forty-one percent of North American smartphone users are “extremely aware” of the payments capabilities their mobile devices possess, yet just 16 percent have actually made a mobile payment.
There are two ways to look at that statistic. On the one hand, mPayments awareness is clearly on the rise. But on a less positive note, it’s obvious that not everyone who knows about their mobile capabilities is that enamored with that potential.
That’s just one of the issues Accenture tackles in its latest white paper, “Driving Value and Adoption of Mobile Payments – Consumers Want More.” The white paper dives into why some consumers shy away from mPayments, and offers 10 insights into the relationship between the users and the technologies.
Among Accenture’s other more interesting findings is the assertion that “picking a winning mobile payments technology is unnecessary.” Yes, that’s right – the NFC vs. QR code vs. alternate technology debate we have in the industry all the time doesn’t matter to the consumers debating taking the mPayments plunge.
Accenture also highlights that instant coupon generation is among the best ways to incentivize consumers to increase their use of smartphones for payments, as 60 percent of those they surveyed indicated that they’d be “extremely likely” to increase usage if offered such rewards. Another 33 percent indicated they’d be somewhat likely, with just 7 percent stating that coupons were “not at all likely” to influence their behavior.
What else did Accenture find through its survey, and what conclusions does its white paper make? Read the full report to find out.
DOWNLOAD THE FULL WHITE PAPER >>>
To access the Accenture Payments Transformation Series, visit Accenture here.
Questions? Email Accenture at paymentservices@accenture.com.
And to see more Accenture statistics on mPayments awareness, check out their infographic below.
Treasurers can play a vital role in consumer packaged goods (CPG) firms. Their input allows for better management of liquidity and positively influences the firm’s financial health. But how often is their expertise underused?
Treasurers at CPG firms report barriers, such as limited collaboration opportunities and a lack of understanding of their role, preventing them from fully contributing to strategic decisions. The consequences can be severe. Treasurers with limited influence report less cash flow predictability and more missed opportunities for financial optimization.
PYMNTS Intelligence data shows that an unsettling amount of department heads see treasurers as highly influential, highlighting a major disconnect. Most treasurers report facing three or more barriers to collaboration. These challenges restrict treasurers’ ability to drive financial stability and operational improvements. CPG firms looking to maximize their potential need to take a second look at the benefits treasurers can provide.
This report provides valuable insights into optimizing treasury functions for better cash flow and strategic outcomes for CPG financial leaders and executives. It provides data-driven strategies and actionable solutions. Download your copy today.
“The Impact of Misunderstood Treasurers in the Consumer Packaged Goods Sector” is a PYMNTS Intelligence and Citi collaboration. It examines how CPG firms can overcome barriers to treasurer involvement and harness their expertise to improve financial performance. This edition explores the influence gap faced by treasurers and its direct impact on cash flow predictability and operational outcomes. It draws on data from a survey held between April 9, 2024, and May 28, 2024, which included 100 CPG treasurers and department heads from finance, strategy and operations.