Personal is “Priceless,” says MasterCard. And that’s exactly the stance the company took when it crafted a campaign for its MasterPass digital wallet.
MasterCard took on PayPal in this 30-second commercial in the launch of the product that’s aimed at “brining the human element to the process of online payments,” mumbrella.com reported Tuesday (Oct 14). It’s relies on the “hands-off” method as being more secure for customers, while still providing a trusted touch.
MasterPass pride’s itself on hitting home with being personal in its marketing for the product with a slogan of “The Digital Wallet with your name on it.”
“Until now, e-commerce payment tools have been pushed to consumers as something with functional but impersonal benefits,” a MasterCard spokesman said. “Working with McCann, MasterCard has approached the MasterPass campaign with a focus on the emotional connection that people have to technology and the way it interacts with their lives.”
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