Online bridal boutique Weddington Way has closed on another $9 million in funding, the retailer said Monday (Aug. 11). The investment round bring the company’s total funding to $11.5 million, TechCrunch reported.
The Series A round was led by Javelin Venture Partners, while existing investors Battery Ventures, Felicis Ventures and Trinity Ventures also participated. Other strategic investors include Bonobos founder Andy Dunn, Nixon’s founder Andy Laats, Lululemon Athletica board member RoAnn Costin and former Gap CEO Bob Fisher.
The new funding will be used to grow Weddington Way’s team, expand its efforts to acquire new customers, and make improvements to its collaborative shopping platform.
The San Francisco-based startup lets brides and bridesmaids shop together online, mimicking the traditional offline bridal party shopping outing. The online version makes sense for bridal parties that consist of geographically dispersed members, and also resonates with millennial shoppers who want to do more of their shopping online, the company says.
As of the first half of 2014, Weddington Way topped its 2013 shipments, or more than 25,000 dresses. More than a million brides and bridesmaids have signed up to shop via its website since 2012.
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