Who Really Owns the POS and Customer Data?

Let’s get the bad news out of the way. Data breaches in retail are becoming the “news of the day,” and they’ve crossed multiple types of merchants and categories.  In the past 12 months alone (not exhaustive), data breaches have occurred at Staples, Kmart, Dairy Queen, Jimmy John’s, Home Depot, Goodwill, P.F. Chang’s, Target, and Neiman Marcus.

Is this a “run up” before EMV? Is it symptomatic of old, archaic retail systems, or smarter crooks?

On Friday, October 24, the fifth and last day of Retail Reinvention Week, join us in a live digital discussion held at 11 AM EST with Market Platform Dynamic’s Gloria Colgan as host, Alex Pezold, CEO at Tokenex, Norm Merritt, President and Co-CEO at ShopKeep and Thomas Rand-Nash, Director of Operations and Strategy at Brighterion to find out who really owns the POS and customer data, and get a deeper look at issues related to data privacy, ownership and regulation.

In this digital discussion, you will learn: 

• Will consumers really choose data security over convenience, production selection or price? Or will they turn to cash?
• What will it take to get consumers broadly to feel secure in the mobile space?
• Is it a good or bad thing that, perhaps with Apple Pay, tokenization is starting to become more of a common use and understanding? Does there need to be a standard approach?
• In the fight against data compromise, what is the single best step a merchant can take?
• Will consumers have gotten over their security fears of mobile payments 5 years from now? Will there be significant penetration? Why or why not?