PYMNTS-MonitorEdge-May-2024

Amazon’s Augmented Reality Living Room Ambitions

As if a talking Amazon Echo was not enough in the living room, Amazon is now pushing to make its consumers’ living rooms change from being digitally connected to becoming a virtual reality.

The company received two patents on a technology that one might think of being something straight out of a science fiction movie — except it might soon make for a reality in which users could project a “digital world” into their rooms and use their bodies or headsets to navigate through virtual reality, Bloomberg reported.

Amazon-Patent-Virtual Reality

The first patent (“reflector-based depth mapping of a scene” — shown on left) would essentially use a computer projector to transform the surroundings into a virtual setting that could respond to a user’s actions. This would be achieved by using a single light source, which also makes the technology cheap. A multiple light source technology currently exists but is deemed costly for its frequent recalibration requirements.

The technology of the second patent (“object tracking in a 3-dimensional environment”) would allow users to control devices with a mere hand gesture, which would be monitored by cameras that can track body movements and can translate that into commands, according to Bloomberg.

Amazon-Patent-eCommerceWhile these two patents might be thought of much like the many Apple patents — which can make the next generation iPhone appear to be straight out of the future — this R&D indicates Amazon’s plan to be not just something that shows up on a consumer’s doorstep but rather to find a permanent place and a new market in homes — much like the iPhone.

And Amazon seems to have already taken the first step in that direction with Amazon Echo, which has Siri-like functionality but packs a lot more power and complexity.

PYMNTS-MonitorEdge-May-2024