Blossoming Flower Delivery Startup Plants New Roots In NY

Brooklyn’s lovebirds, well-wishers and the like gained a new option for their flower delivery needs last week, when on-demand flower delivery startup UrbanStems expanded to include the posh New York City borough in its footprint.

UrbanStems — which maintains a website as well as an iOS app — offers complimentary, on-demand delivery of its seasonal bouquets, which start at $35.

The startup’s Brooklyn expansion, which was effective as of July 15, follows UrbanStems’ well-timed February 2014 launch in the Washington, D.C. metro area. The company also delivers to Manhattan and hopes to further expand in the New York area in the near future.

“We’re excited to be growing so quickly,” said Cofounder Ajay Kori in a press release. “Brooklyn has been on our radar for quite some time, but we wanted to be sure we could provide the same unparalleled gifting experience that we currently deliver in our other cities.”

UrbanStems Cofounder Jeff Sheely noted that Brooklyn was “a clear next step” for the company, as many of its customers lived in the borough. Sheely added that there was also no similar service available to Brooklyn residents — yet.

While UrbanStems may be among the early bloomers in the Brooklyn area, it’s certainly not the only flower delivery startup that is blossoming.

Last month, online-only florist BloomThat announced that it had raised $5.5 million from investors, with Forerunner Ventures taking the lead in the funding. And BloomThat just may be crossing paths with UrbanStems in the not-so-distant future, as its website lists Brooklyn as a delivery hub that is coming soon. However, for the time being, it operates in sunny California (Los Angeles and the Bay Area, specifically) alongside the likes of BloomNation, TheBouqs and a wealth of other options.

[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][/vc_column][/vc_row][vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_separator color=”grey” align=”align_center” style=”” border_width=”” el_width=””][vc_single_image image=”148412″ alignment=”center” style=”vc_box_shadow_3d” border_color=”grey” img_link_large=”” img_link_target=”_blank” css_animation=”left-to-right” img_size=”full” link=”http://www.pymnts.com/whats-hot-today/”][vc_column_text css_animation=””]

To check out what else is HOT in the world of payments, click here.

[/vc_column_text][vc_separator color=”grey” align=”align_center” style=”” border_width=”” el_width=””][/vc_column][/vc_row]