Launched this week, the McDonald’s app, called McDonald’s Mobile, is only available for those in the San Diego area, although the fast food chain has plans to release the app in New York this week and then to rollout nationally by October.
According to their website, McDonald’s is offering a free sandwich to the first 8 million users who download the app. Currently, the app has a few features like a store locator, menu, nutritional facts for their products, access to coupons and discounts, and a drink loyalty program. The loyalty program, which will only last until the end of this year, allows customers to earn a free drink after purchasing five McCafe drinks, and the company will no doubt be testing other rewards. The ability to make orders is noticeably absent.
McDonald’s CEO Steve Easterbrook admitted to the press that the company is a “little behind some others” with its app. The Starbucks app allows customers to make purchases and it recently linked with Lyft to offer loyalty rewards for contractors. Compared to what Starbucks is already doing with its app, McDonald’s soft launch may come off as more than a little behind.
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