Payment technologies and processing solutions provider Merchant Warehouse today unveiled its new name, Cayan™, according to a company press release. The new identity reflects the company’s bold vision and commitment to continued innovation in the future.
Originally launched in 1998, Merchant Warehouse began with a focus on credit card processing and merchant services. But a few years ago, they expanded their focus, predicting that an influx of new payment types were on the horizon. The company launched “Cayan Genius, the first Customer Engagement Platform to capitalize on the possibilities for payments today and in the future.” Designed to evolve and scale for growth, Genius enables businesses to add new payment types, gift card programs and loyalty solutions at any time, without disrupting existing POS systems, says Cayan.
“By pioneering mobile payment acceptance, we were the first to show businesses that the payment creates an engagement opportunity,” said Cayan CEO and Founder Henry Helgeson in the release. “As we built Genius, we began to realize we needed a name that better communicated our bold vision. So, we engaged our employees, customers and partners to help us understand what our brand stands for today and how it can evolve in the future. In the end, Cayan stood out as a unique name that perfectly captured our spirit of innovation and drive.”
Cayan’s Chief Revenue Officer Ken Paull added that they see the word “Cayan” as an “empty vessel,” something that is capable of taking on new meaning as they unlock payments’ possibilities.
The company also launched its new website today, and customers and partners will notice the brand change immediately.
Cayan’s new brand will also be on full display in booth #3181 at the National Retail Federation’s annual Big Show, January 11-13, 2015, in New York City, NY.
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