Holiday shopping got moving into high gear last week, as consumers dug deep, browsed adamantly and shopped with the fevered intensity of athletes competing in the Olympics.
The strenuous shoppers event of choice? Mobile commerce.
When the dust had cleared, over $3 billion was spent in the digital marketplace on Cyber Monday, and a little under a third of it was spent on mobile devices (a significantly higher percentage was browsed for on mobile). As expected, Amazon dominated but perhaps a little less than expected, as the physical retail empire decided to strike back with slickly packaged online-to-offline ordering.
And even more amazing, commerce wasn’t the only thing that happened last week, even if it is the part of the work week you remember best. The new normal in credit scoring gained more ground, investment held its own unexpectedly, social commerce continues to sputter despite the buzz and Target got tagged for its data breach for tens of millions. Again.
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