Bigcommerce Acquisition Boosts Omnichannel Support

Bigcommerce has emerged as an integral part of B2B eCommerce. Earlier this month, the platform revealed that it would partner with Alibaba to link Bigcommerce business customers to Alibaba’s network of suppliers in China. And just weeks ago, the firm announced a new partnership with several companies to strengthen its Software-as-a-Service solutions.

Now, Bigcommerce has made its latest strategic move to strengthen the B2B eCommerce market. As reported by PYMNTS earlier this week, Bigcommerce was said to be close to an official acquisition of mobile payments service provider Zing. On Tuesday (April 28), the company confirmed the news through an announcement on its website.

The move sees Zing and its intellectual property unit being absorbed by Bigcommerce to expand the company’s omnichannel eCommerce capabilities, adding Zing’s POS solutions and inventory management software to Bigcommerce’s support of its sellers. According to the company, the takeover will allow Bigcommerce to develop more solutions for its retailers, including real-time inventory management of both online and brick-and-mortar stores, order management, and customer data analysis.

According to Bigcommerce, nearly one-third of its 85,000 retailers also operate a brick-and-mortar store in addition to their online operations, resulting in a heightened demand for omnichannel solutions, especially at the point of sale.

“The industry has reached an inflection point where retailers of all sizes want and expect to deliver next-gen experiences, such as in-store pickup and ship-from-store, without the complexity of switching between multiple back office tools,” Bigcommerce co-founder and CEO Eddie Machaalani said.

Bigcommerce is not the only company acting on demand for omnichannel solutions. B2B software provider BlueCherry announced this week the expansion of its services aimed specifically at end-to-end tools for both digital and physical business operations.