The CGS-owned business solutions service BlueCherry has just gotten a bit more sweet for its enterprise users. In an announcement made Monday (April 27), CGS revealed that BlueCherry has now absorbed two B2B solutions, Leadtec and Threadvine.
Leadtec will now be named BlueCherry Shop Floor Control, a service that provides businesses with logistics, finance, sales, manufacturing and omnichannel planning tools. Meanwhile, Threadvine will now be named BlueCherry B2B Ecommerce.
Both tools will be offered as standalone products as well as within the suite of BlueCherry B2B tools, CRM said, adding that together, the services combine all the necessities of core management for businesses, from product development to sourcing and distribution.
The decision to integrate Shop Floor Control and B2B Ecommerce into the BlueCherry suite is part of CGS’s efforts to realign its services with omnichannel demand. “The updates to the way we present our BlueCherry Enterprise Suite to the marketplace are in direct response to our clients’ needs to continuously innovate and keep at the forefront of trends and consumer demand,” CGS’s President of the Business Applications Group Paul Magel said. “With our updated brand architecture, we can more effectively articulate BlueCherry’s capabilities and ability to provide value across the entire demand and supply chain, from concept to consumer.”
The merging of these solutions into the broader BlueCherry enterprise family follows just days after CGS launched a revamped website to project a greater focus on the BlueCherry brand. The site also aligns itself with CGS’s three core focuses: business applications, enterprise learning, and outsourcing.
The concept of adapting to a more omnichannel business model has caught on quickly within B2C payments and commerce, but less so within the B2B realm. Industry players, however, are making strides in adapting omnichannel solutions. In a recent interview with MPD CEO Karen Webster, B2B payments service provider Boost Payment Solutions CEO Dean Leavitt told PYMNTS that B2B’s reliance on data is major motive behind adapting to multiple channels of function.
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