The eCommerce revolution means consumers and businesses are not only shopping online, but they now have access to a borderless range of products from sellers in other nations. This glimpse of international shopping means online sellers need the resources and infrastructure not only to reach international buyers but to facilitate their orders.
Borderfree has built itself up as a Commerce-as-a-Service platform targeting online sellers that want to reach an international market base. On Wednesday (June 17), the company announced that it has nearly doubled the number of markets through which its partnered sellers can do business.
In a press release, Borderfree revealed that it has added an additional 120 countries to its eCommerce capabilities, increasing the number of markets to 220 countries. Sellers can conduct business in 15 currencies, the company added.
The firm provides marketing, website localization, logistics, foreign currency pricing and other services to U.S. and U.K. merchants looking to strengthen their cross-border commerce offerings. For Borderfree, building its CaaS platform for the global e-retailer is part of the basic nature of eCommerce.
“ECommerce is inherently global, and we are leading the charge to help retailers sell from anywhere to anywhere,” said Lila Snyder, the president of global eCommerce at Borderfree’s parent company Pitney Bowes.
According to reports, the sale of luxury goods will be an especially important factor in its global logistics capabilities. The company highlighted Nigeria, whose economy is slated to more than triple in size by 2030, and Kazakhstan, whose eCommerce market is expected to hit $5 billion in just a couple years. “Due to limited brand choice and lack of access to luxury products, consumers in these markets tend to be more receptive to shopping from international retailers,” Borderfree said in its announcement.
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