BigCommerce Retools B2B eCommerce Platform and Adds Multi-Stores

BigCommerce has added new functionalities to its B2B eCommerce platform for suppliers, manufacturers, distributors and wholesalers.

The latest release of the company’s B2B Edition introduces multi-storefront compatibility, a modernized buyer portal and headless support, BigCommerce said in a Monday (May 1) press release.

“With B2B Edition, B2B brands can create buying experiences that help them sell more, convert at a higher rate and influence repeat purchasing and loyalty,” BigCommerce B2B General Manager Lance Owide said in the release.

By using the new multi-storefront capability in BigCommerce’s B2B Edition, brands can launch and manage multiple storefronts from a single back end, enabling them to grow and scale across brands, geographies and customer segments and give each storefront a localized look and feel, according to the press release.

The B2B suite’s second new functionality, its modernized buyer portal, automates administrative processes to enable brands to manage orders, quotes and workflows more efficiently, the release said.

The third new functionality, headless support, which is now in beta, allows B2B brands to continuously improve their storefronts as the business grows, per the release.

As PYMNTS reported in April, the key benefits of headless commerce — an eCommerce architecture that separates the front-end presentation layer from the back-end commerce functionality — include the ability to create a consistent and personalized customer experience across multiple channels, which often leads to increased customer loyalty and higher sales.

Headless commerce also makes it easier to update and iterate on the front end and the back end separately, allowing businesses to move faster and respond to changing market conditions more quickly.

“As B2B eCommerce catches up to its B2C counterpart, BigCommerce continues to invest in ways that make BigCommerce the most trusted and reliable platform of choice for B2B companies seeking ambitious growth,” Owide said in the release.

PYMNTS research has found that as digitization makes B2B payments more like retail payments, the user experience of both the buyer and the seller improves.

It also brings operational efficiency, harmonizes processes and takes the pain out of payments for both parties, according to “The New User Experience: Tracking the Consumerization of B2B Payments,” a PYMNTS and FIS collaboration.

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