Helping Merchants Chalk Up X-Border Commerce Wins

Signs of the Golden State Warriors’ recent success are far from contained within the NBA team’s hometown of Oakland. The global appeal of the Warriors – and their record-breaking season and superstar 3-point shooter Steph Curry – has earned them fans all across the world. The team’s international popularity has caused Gameday Merchandising, the company behind the Warriors’ eCommerce site, to become global as well, shipping products to 54 countries. To securely meet international demand, Gameday Merchandising relies on cross-border solutions to process global transactions while still adhering to rules surrounding fraud, risk, tax and legal compliance. 

Gameday Merchandising is not alone in its quest to safely streamline international payments. Global demand for foreign goods has inspired numerous government agencies to repeal — and implement –regulations to keep cross-border eCommerce efficient and secure. Chinese officials recently eliminated the nation’s parcel tax for eCommerce retail imports, resulting in a 70-percent discount on import taxes for single eCommerce transactions. In the U.S., eCommerce shoppers will not have to pay duty and tax premiums for international purchases totaling under $800. Previously, these fees were imposed on purchases of $200 or more. In an effort to bolster data protection for European eCommerce shoppers, the European Parliament recently replaced the Data Protective Directive of 1995 with the General Data Protection Regulation. The updated regulation stipulates that consumers need to give clear consent before private data is released, and they will be alerted if any of their information is compromised.

The May edition of the X-Border Payments Optimization Tracker™ showcases moves being made by an expanding directory of industry players, as well as news highlights from throughout the cross-border world. The Tracker includes four updated player profiles and six new additions.

Gameday Merchandising scores big with an assist from FedEx CrossBorder

This month’s cover story features an interview with Victor Rubio, Gameday Merchandising’s Director of eCommerce, about the challenges – and solutions – surrounding cross-border purchases. 

Here’s a sneak peek:

Since expanding its international shipping capabilities, Gameday Merchandising has continued to score points with consumers around the globe. According to Rubio, the company has seen a “double-digit increase” to its international fulfillment, as it no longer needs to limit itself when it comes to cross-border transactions.

“It’s been very lucrative for us,” he said. “It’s opened up international doors that we weren’t able to open before because we didn’t have the confidence, and it’s allowed us to make our proposals more robust because we can provide that international service that our potential client wants.”

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To download the May edition of the PYMNTS X-Border Payments Optimization Tracker™, click the button below.

About The Tracker

The PYMNTS X-Border Payments Optimization Tracker™ provides an organizing framework for evaluating the many players that help merchants optimize their cross border clients effectively and efficiently.