Asia Pacific (APAC) is a key strategic region for countless international eTailers.
Thirty-eight percent of merchants across the United States, the United Kingdom and Canada either already sell to APAC customers or intend to do so within the next year, 
each hoping to stake their claim in a market that is home to four billion consumers.
“The Emerging APAC Opportunity: Mapping International Expansion Edition,” a PYMNTS and Citcon collaboration, digs deeper into our research to identify which merchants see APAC expansion as the most central to their international growth strategies, now and in the future.
We surveyed 500 business leaders from across the U.S., the U.K. and Canada to learn more about how merchants’ location, revenues and online sales relate to their interest in the APAC region and what it means for the future of the international eCommerce space.
Key findings from our research include:
• Specialty eTailers like Sephora and Adidas are investing more in the APAC market than any other type of retailer. Thirty-nine percent of retailers that sell specialty or otherwise niche products either already sell or plan to sell to APAC shoppers in the next year.
• The more money a merchant generates online, the more central the APAC region is to its international growth strategies. 
The 78% of merchants currently selling or planning to sell to the APAC region generate most of their sales online.
• All types of retailers expect their APAC-originating sales to increase in the future, but marketplace retailers are most optimistic. Sixty-nine percent of marketplace eTailers expect their APAC-originating sales volumes to surge in the next three years.
These are only three of the key highlights of our research into the growing interest in APAC expansion.
To learn more about which U.S., U.K. and Canadian merchants are prioritizing APAC growth in the future, download the report.