Instacart Joins Forces With Best Buy To Roll Out Same-Day Delivery

Instacart and Best Buy are teaming for a new service to offer same-day delivery for Best Buy items nationwide, a press release announced.

According to the release, the service will apply to a selection of Best Buy products that can be found in stores, such as laptops, TVs, home office essentials, headphones, tablets, gaming devices, smartwatches, streaming media players and small appliances.

Instacart’s role in the pandemic has been instrumental as more consumers have needed at-home deliveries. The company has seen more demand for electronic device delivery as people begin to settle into working from home as a new way of life. The partnership with Best Buy seemed like a good fit, as the company is the country’s largest consumer electronics retailer.

In addition, the offering will eventually include the Certified Delivery feature, which will let the customer track and confirm the delivery and receipt of high-tech items like Bluetooth speakers, noise-cancelling headphones and more. Customers must be home to receive and sign for those orders. That feature is slated to roll out in the coming weeks.

Same-day delivery has grown in popularity since the pandemic made people much warier of shopping in public. That has compelled companies like Instacart to expand beyond grocery delivery. Instacart has worked alongside Target‘s Shipt to partner with Bed Bath & Beyond for same-day delivery, giving shoppers the option to place an order and have it delivered via Shipt or Instacart for a $4.99 fee. Instacart had a third such partner in Sephora, offering same-day delivery from that retailer as well.

These moves are being made in an attempt to keep up with Amazon, Walmart and Target, which have been gearing up for the holidays and offering new deals.