DoorDash is launching a suite of new advertising tools that includes sponsored listings, which aim to help restaurants of all sizes get their message in front of more customers, the company said in a press release on Tuesday (Oct. 12).
Sponsored listings are the latest offering in DoorDash’s advertising offerings. The self-serve marketing tool was developed to help restaurants on the platform boost visibility, orders and their number of customers. Business owners pay only when an order is placed, not by the number of clicks or impressions.
The food delivery platform is also allowing promotions in the Offers hub, homepage banners and other tools that are intended to help restaurants reach more customers.
See also: Bed Bath & Beyond Expands DoorDash Partnership
“From day one, our goal has been to empower local economies by providing access to opportunity,” said Toby Espinosa, vice president of DoorDash ads.
Espinosa added that the new ad platform is the “next step in this journey” and will help brands of all sizes grow their business.
DoorDash serves over 20 million people each month all seeking an “on-demand solution to their needs.” While the platform started out partnering only with restaurants, it has since evolved to deliver groceries, convenience store items, alcohol, pet needs and more.
Read more: DoorDash Adds On-Demand Alcohol Service
“DoorDash’s self-serve sponsored listings tool was perfect for us to test during a period where we historically experience seasonal lulls,” said Chuck Hammers, Pizza My Heart president and owner. “The platform is simple to use; since implementing ads we have seen a significant increase in orders and volume across multiple Pizza My Heart locations.”
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