Rapid delivery startup Getir is already zipping around New York City, Chicago and Boston, but its under-10-minute drop-off service for groceries and essentials will soon be targeting a larger footprint in the U.S.
Founded in 2015 and headquartered in Istanbul, Turkey, Getir expanded across Europe in 2021. Aside from expanding in more U.S. cities, it has its eye on a public offering in 2022 or 2023, CNBC reported.
“One U.S. is equal to all [of] Europe,” Getir CEO and Co-founder Nazim Salur told CNBC. “A good basketball player, in the end, wants to play in the NBA, and the NBA is in the U.S. We played basketball in Turkey and then the EuroLeague. And now it’s time to show our skills and try to make it in the NBA.”
See also: Delivery Startup Getir to Buy UK’s Weezy Amid Major Consolidation Moves in Ultrafast Grocery Market
With close to 30,000 employees globally, Getir is looking at big competition in the U.S. — namely Gopuff, an established rapid delivery startup gaining a larger foothold across the country, and DoorDash, which is valued at fives times Getir’s valuation and just rolled out its rapid delivery service.
Jokr and Buyk are other rapid delivery startups in the New York City market, but Salur doesn’t see those companies as immediate competitors. “They are very new and we’re much more experienced,” he told CNBC. “The competition there is not going to bother us.”
Read more: Turkish Grocery Delivery App Getir Adds More Investment Capital
Getir was most recently valued at an estimated $7.7 billion and has raised over $1 billion to expand, with more fundraising plans in the works for 2022. The company won’t raise more money than it needs, however, Salur said.
The company’s network of scooter drivers fulfills over five million orders every month just in Turkey alone, PYMNTS reported. The global e-grocery market is forecasted to reach $663 billion by 2024, growing 25% each year.
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