The online pizza delivery platform Slice has unveiled a new service it says will allow mom-and-pop pizzerias to compete in the same arena as national chains.
Slice Register, announced Tuesday at the company’s 2021 MAKE Conference, keeps every order a restaurant receives — in person, over the phone and online — in a single place, while also optimizing menus and operations, giving independent pizzerias the same insights as companies such as Dominos or Pizza Hut.
Slice is also rolling out Slice Rewards, an incentive program for customers who use their app, allowing them to earn points towards a free pizza.
“Slice Register and Slice Rewards are the latest digital products we’re offering our massive network of independent pizzerias to help these local businesses thrive amid the challenges of Big Pizza competition and predatory delivery apps,” Slice CEO and founder Ilir Sela said in a news release.
“The more Slice can help each local pizzeria be more efficient and digital-first, the better the experience consumers will have and the more orders they’ll confidently make. It’s a win-win. We know from our own data that the more closely we work with each shop owner, the more successful they will be.”
With Slice Register, pizzeria owners will be able to customize pizza, subs and other menu offerings with a system designed especially for pizza and optimized for faster and more efficient orders; put all orders into one system, with consolidated daily reporting and payouts; and get a comprehensive view of every customer with a system that automatically repeats their information and purchase history to speed up orders, eliminate errors and maximize customer satisfaction.
Slice’s announcement Tuesday follows the company’s recent acquisition of Instore, a point-of-sale software provider.
“Slice’s world-class technology and expertise in pizza, combined with Instore’s accredited functionality, has enabled us to design a solution to give independent pizzerias what they need to thrive — a single workflow in which shop owners can manage deliveries, handle promotions and take orders online, in person or over the phone,” said Matt Niehaus, former Instore CEO who became Slice’s vice president of payments following the acquisition.
Last year, Slice reported its app was serving 12,000 pizzerias, claiming it had saved those businesses a total of $130,000.
Slice’s move comes on the heels of a “golden age of pizza,” with pizzerias and their built-in takeout model capitalizing on the high demand for takeout prompted by the COVID-19 pandemic.
As PYMNTS reported last year, national pizza chains reported hiring surges and unprecedented sales in the first months of the pandemic.
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