With a little more than a month before Halloween, Uber Eats is trying to scare up interest in pumpkin delivery.
The delivery platform on Thursday (Sept. 30) announced the launch of a series of holiday pop-ups that let customers order pumpkins and other Halloween-themed items.
Starting in October, The Holiday Shop by Mr. Jack O’ Lantern Pumpkin Patch will allow customers in Los Angeles, San Diego and West Palm Beach to order these products on the Uber Eats app, “including pumpkins in a variety of sizes and colors, decorating and carving kits and more,” the company said on its website.
Customers can find Uber’s holiday shop by searching for Halloween items using seasonal emojis such as pumpkins and ghosts. After Halloween, the shop will pivot to a Christmas holiday theme — in select cities — before continuing to rotate with each season and expand to more consumers throughout the U.S.
See also: Rite Aid On-Demand Delivery Goes National with Uber Eats
The announcement caps a busy month for Uber Eats. Last week, Rite Aid announced it was expanding its partnership with the app, which is now delivering healthcare items, groceries and Rite Aid products from 2,185 locations across 17 states in the U.S.
“Consumer shopping preferences are changing, so we are continuing to evolve our retail business to ensure customers are able to conveniently get what they need to keep their family happy and healthy — whether they visit us in-store or buy online,” said Jim Peters, chief operating officer of Rite Aid, in the announcement.
Read more: Lula, Uber Eats to Provide On-Demand Convenience Store Delivery
Uber Eats is also collaborating with the convenience store delivery service Lula to expand its footprint, the two companies announced Sept. 20.
Related: Grubhub, DoorDash, Uber Eats File Suit Against NYC Over Fee Cap Law
The company also joined DoorDash and Grubhub in a lawsuit against New York City earlier this month targeting the city’s commission caps on food deliveries. The city had created the cap in the early days of the COVID pandemic, limiting commissions at 15% for delivery services, 5% for add-ons such as marketing and 3% for transaction fees.
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