Instacart to Accept EBT SNAP Payments on Wegmans Orders

Instacart is teaming up with Wegmans Food Markets to accept Electronic Benefits Transfer and Supplemental Nutrition Assistance Program (EBT SNAP) payments at its 106 stores in New York, Pennsylvania, New Jersey, Maryland, Massachusetts, Virginia and North Carolina, according to a on Wednesday (April 13) press release.

“The introduction of EBT SNAP payments for online orders increases accessibility to our wide selection of groceries, including fresh, wholesome, and packaged foods, throughout our communities,” Erica Tickle, vice president of eCommerce at Wegmans, said in the press release.

“This is incredibly important for our customers and our company, as we strive to help people live healthier, better lives through food,” she said. “Offering EBT SNAP payments through the Instacart website and mobile app is a great first step, and we look forward to expanding this capability to Wegmans.com and our mobile app later this year.”

Wegmans customers can now make EBT SNAP purchases at Wegmans through the Instacart website and mobile app and get their purchases the same day, a program that started in 2017. Instacart now powers EBT SNAP payments for more than 60 retailers at 7,000 stores in 39 states and Washington, D.C., per the release.

“At Instacart, our mission is to provide people greater access to fresh food,” Sarah Mastrorocco, vice president of access to food and nutrition at Instacart, said in the press release. “Today, we’re proud to expand our partnership with Wegmans and provide East Coast families a more convenient, accessible way to access nutritious food and pantry staples.

“Online grocery shouldn’t just be a luxury, and to get there, we need to ensure delivery and pickup are affordable for everyone. We’re thrilled to provide households that rely on EBT SNAP benefits with more access to Wegmans’ quality produce and expansive selection across the East Coast,” she said.

Related: After Pandemic Success, Instacart Faces Struggle in Grocery Delivery Sector

Earlier this week, PYMNTS reported that Instacart’s founders approached rivals including DoorDash and Uber Technologies about potential deals, but that those talks went nowhere.