Rent-A-Center Rolls Out End-To-End eCommerce Solution

Texas-based national rent-to-own operator Rent-A-Center recently announced that it has nearly completed the nationwide rollout of an end-to-end eCommerce solution. A majority of Rent-A-Center customers will now have the ability to complete transactions from desktop and mobile devices on Rent-A-Center’s website.

CEO Robert Davis said in a press release: “ECommerce is attracting customers who appreciate the new option to shop and complete sales transactions online and then have products delivered to their homes. In fact, more than 70 percent of our online customers are shoppers who are either new to Rent-A-Center or who have not done business with us in over one year.”

Rent-A-Center’s eCommerce solution additionally enables shoppers to complete an online form as a means to obtain rental pre-approval for items housed in any of Rent-A-Center’s 2,600 store locations in the U.S., Mexico, Canada and Puerto Rico.

As of now, Rent-A-Center’s online rental solution currently offers 73 products, primarily in the consumer electronics sector. Angela Yochem, CIO and SVP of information technology, said in the release: “So far, we’ve seen demand for the latest Sony and Microsoft gaming systems, Sony, LG and VIZIO TVs, Samsung smartphones, as well as laptops from ASUS and Toshiba.”

Yochem continued: “Enabling digital business is key to our strategy as we continue to expand our product offerings and enhance our customer interactions. Since our customers engage with us across all channels, this type of innovation expands our ability to serve our customers, deepen those relationships and to reach new customers in the ever-evolving market.”