Adobe is rolling out new capabilities to its enterprise eCommerce platform Magento that are targeted to small to medium-size businesses (SMBs) and mid-market merchants, Adobe said in a press release on Monday (Oct. 22).
Adobe is unveiling these latest features at MagentoLive Europe 2019, being held in Amsterdam Oct. 22-23. The improvements to the commerce platform aim to improve customers’ shopping experience.
“We’re now at an inflection point where companies of all sizes are perpetually challenged by soaring customer expectations to deliver amazing brand experiences. We’re committed to bringing Adobe’s enterprise-grade commerce capabilities to our SMB and mid-market customers to help them grow their business,” Adobe said in the release.
The release of Magento 2.3.3 includes performance and security enhancements to help merchants stay compliant with new regulations. Enhanced features also include integrating with Adobe Stock, an Amazon sales channel for the U.K., cloud infrastructure with Microsoft and an Adobe Sensei-powered product suggestion tool.
“We’re bolstering our multi-cloud capability by making Magento Commerce available on both Microsoft Azure and Amazon Web Services,” the release said.
The “highly anticipated” Adobe Stock integration with Magento offers a searchable interface to find, preview and embed art, such as photos and videos. Adobe Stock has over 130 million images, templates, 3D assets, stock videos and premium collection images.
Adobe acquired Magento’s cloud-based eCommerce platform last year for $1.68 billion. A Shopify competitor, it counts Coca-Cola, Warner Brothers Music, Canon and Nestle as customers.
Commerce Cloud was launched by Adobe in March. This fully managed cloud-based version of the Magento platform is fully integrated with benchmark Adobe tools like analytics, marketing and advertising. Amazon and Google integrations were also added.
On Amazon, merchants can automatically manage their inventory directly from the Magento platform. Users can set pricing rules for the Amazon sales channel, handle multiple brands at a time with access to multiple accounts, and get access to Amazon product data.
Magento also introduced a free native integration with Google Shopping that will let Magento admins manage Google ads from the Magento dashboard, as well as Google Merchant Center accounts.
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