Lenbrook Group To Use Digital River’s Services For Global Payments

Digital River, an eCommerce enabling firm, has announced that consumer electronics company Lenbrook Group will be using Digital River’s Global Seller Services on its WooCommerce platform. In addition to allowing for a smooth customer experience, the integration allows solutions for payments, taxes, compliance and fraud to be implemented on its sites to promote cross-border eCommerce expansion.

That can all now be done on Lenbrook’s platform of choice, the firms said in a Wednesday (July 7) press release, which noted that WooCommerce brands can now access the global checkout functions offered by Digital River.

Digital River CEO Adam Coyle said the company’s goal was to do away with “the complexities that come with global eCommerce” in favor of more flexibility.

“Digital River gives them an easy way to access the expertise needed to quickly and confidently enter new global markets without making significant upfront investments in time, costs and resources,” said Coyle.

Lenbrook, according to the release, has constructed its own integration with Digital River’s API toolkit. That will allow for the Lenbrook brands, including PSB Speakers, Bluesound and The Audio Factory, to power their own back-end functions.

“By opening up its powerful APIs, Digital River has allowed us to access their industry-leading merchant of record checkout solution while still having control over the look and feel of our sites and without having to reconstruct the shopper experience we’ve already built on WooCommerce,” said Kevin Walker, marketing operations lead at Lenbrook Group. “Digital River offered us the flexibility to integrate its solution how and when we wanted, which made this the obvious choice for us to best serve our customers.”

PYMNTS recently spoke with Ben Fochs, VP of strategy at Digital River, who said there were increasing sales for cross-border transactions as a percentage for total retail sales. He said it was important to offer a true localized solution, in order to simulate how it would be logging into any domestic site.