B2B logistics company Kwik is expanding its digital services with the debut of KwikStore, a free eCommerce storefront that lets merchants in Africa do business from their smartphones, according to a Monday (July 25) press release.
“Social vendors can link their KwikStores to their social media accounts, automating the sale, fulfillment, inventory management, and delivery process, giving them the possibility to focus on sales and marketing,” the Nigerian and French company said in the release. “KwikStore is a free-to-use feature of the Kwik Delivery app and requires no down payment nor service charge apart from standard payment gateway fees.”
Merchants can customize their KwikStore to their brand, the release stated. Once a merchant approves an order and payment is processed, Kwik automatically dispatches a driver to the pickup location. Customers can also arrange to pick up orders on their own.
KwikStore users will need a Kwik account, although the service can be used independently of the Kwik Delivery platform, which lets merchants to use their preferred delivery solution to sell anywhere in Africa.
In March, Kwik raised $2 million in a Series A funding round, money the company said it planned to use to finance customer acquisition, pay for the expansion of its operations in Nigeria and increase the number of merchants on its network to 800,000 by the close of the year.
Read more: Nigeria’s Kwik Raises $2M to Fuel Its Last-Mile Delivery Offerings
“We aim to become the premier app choice for African social sellers and traditional merchants going digital,” Founder and CEO Romain Poirot-Lelig said at the time. “Seamlessly integrating delivery, payment and eCommerce tools into one easy-to-use mobile app is an attractive proposition. This financing round will enable us to expand across all three key verticals and select geographies.”
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