Payments Choice Is ‘Top Want’ of Online Shoppers

When shopping with online grocers and online retailers, consumers consider different shopping features to be most important, but a large share say the ability to use their preferred payment method is something they want.

That ability is ranked No. 1 or No. 2 among the “wants” of those shoppers, according to “Satisfaction In The Age Of eCommerce,” a PYMNTS and Riskified collaboration based on a survey of 2,153 U.S. consumers.

Get the report: Satisfaction In The Age Of eCommerce

When shopping with online grocers, consumers consider the most important shopping features to be the ability to pick up curbside, an online experience that is easy and works all the time and same-day delivery. Those online features were cited as most important by 25%, 18% and 14% of consumers respectively.

When shopping with online retailers, they consider the most important shopping features to be an online experience that is easy and works all the time, an expedited shipping option and product description and reviews. These online features were cited as most important by 27%, 11% and 11% respectively.

Few consumers say the ability to use their preferred payment method is most important, but many say they want that ability.

While only 7% of consumers say that is most important when shopping with online grocers, 40% said they want it.

Among the 15 online shopping features included in the survey, the ability to use their preferred payment method is the one that the greatest share of online grocery shoppers said is something they want but is not as important.

Five percent of consumers say the ability to use their preferred payment method is most important when shopping with online retailers, but 45% said they want it.

These shoppers ranked that shopping feature No. 2, with only the ability to track purchase history across channels being cited by more consumers as something that they want but is not as important.

Buy now, pay later (BNPL) was cited as most important by about 2% of both groups of shoppers, and as something they want by 9% of online grocery shoppers and 8% of online retail shoppers.