eCommerce Software-as-a-Service (SaaS) company Swiftline on Thursday (Feb. 3) launched an integrated data and technology platform that will provide eCommerce merchants with optimization strategies, business-building solutions and access to growth capital.
“The team’s success with operating, financing and acquiring eCommerce businesses will now be shared through an integrated SaaS platform that leverages our deep understanding of the extensive data accessible through DTC and marketplace platforms,” said Ari Horowitz, co-founder, chairman and CEO of Swiftline, former SVP of strategic partnerships and corporate development for Thrasio, and CEO of Yardline, in the company announcement.
Horowitz paired with Tomo Matsuo, co-founder, president and COO of Swiftline, president of Yardline, former VP of FinTech for Thrasio, and SVP of Lending Solutions for Paysafe; and Anthony Johnson, co-founder and CTO of Swiftline and former CTO of Thrasio and Giphy, to start Swiftline in July.
The company closed a $12 million Series A financing round in December, led by Raptor Group and Cloverhill Ventures with participation from Atalaya Capital Management LP, The Benvolio Group (The Frankfort Family Office), Corner Capital Management, Evolution VC Partners, Gaingels and Ulysses Ventures.
“We’re well-positioned with the right team and capital partners to raise the bar in the eCommerce SaaS space,” said Matsuo in the company announcement.
“We welcome leading eCommerce technology and SaaS operators to reach out to explore partnership opportunities, and we look forward to helping eCommerce sellers improve their businesses and set themselves up for more lucrative exits,” he said.
Related: BigCommerce Moves Into Germany, Mexico and Spain
In January, open SaaS eCommerce platform BigCommerce expanded into Germany, Mexico and Spain, giving local merchants new places to grow their direct-to-consumer (D2C) and B2B platforms, while also adding omnichannel capabilities in those regions. The additions follow BigCommerce’s launch in France, Italy and the Netherlands. The move marked BigCommerce’s first step into Latin America.
In November, BigCommerce debuted an advertising coupon program with TikTok that gives $1,000 in credits to spend on TikTok advertising to qualified merchants in the U.S., U.K., Australia and Canada who spent more than $300 on ads.
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