BigCommerce is leveraging Google Cloud’s artificial intelligence (AI) technologies to add new AI-powered features to its open Software-as-a-Service (SaaS) eCommerce platform.
With these additions, which will begin their global rollout by the end of the year, enterprise merchants will gain the potential to improve their operational efficiencies, enhance the customer experience and drive more sales, the companies said in a Monday (July 31) press release.
“Creating AI-powered solutions with Google Cloud cements the significance of our collaborative partnership as we move to strengthen AI in the eCommerce industry together,” BigCommerce Senior Vice President of Product Troy Cox said in the release.
Many AI-powered solutions will become available to enterprise merchants, according to the release. The solutions include AI-powered writing features, personalized storefronts and deeper insight into business performance through the use of AI-driven data analytics.
With AI-powered writing features, merchants will be able to save time while creating product catalogs and improving their SEO rankings, thus increasing traffic and conversion rates, the release said. In addition, leveraging Google Cloud’s Recommendations AI, merchants will also be able to provide personalized product recommendations tailored to each customer’s taste.
Additionally, the BigCommerce eCommerce Insights tool will evolve and feature new AI capabilities, enabling merchants to gain deeper data insight and analytics into their store performance and customer trends to more effectively respond to any business changes in real time, per the release.
“Successful companies will be those that can leverage AI to solve time-intensive business problems in a seamless, efficient way,” Google Cloud Vice President of Strategic Industries Carrie Tharp said in the release. “Through Google Cloud Vertex AI, BigCommerce will be able to transform eCommerce functions for more merchants, enabling them to access, build and deploy machine learning models and AI applications at scale all in one single platform.”
Google reported Tuesday (July 25) that its Cloud business revenue grew by 28% in the latest quarter, with generative AI having a positive impact on its bottom line.
“We intuitively know how to integrate AI into our products,” Alphabet and Google CEO Sundar Pichai said during the company’s quarterly earnings call. “Google Cloud infrastructure is optimized for AI, and more than 70% of generative AI unicorns are Google Cloud customers.”
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