BlueSnap Expands Global Gateway Services

Global payments tech firm BlueSnap announced the expansion of its international coverage to include local processing capabilities throughout the U.S., Canada, the EU and LATAM. The updated Powered Buy Platform will support integration through a single API, one merchant account and one underwriting process.

The latest additions to the Powered Buy Platform will connect merchants to more than 20 acquiring banking relationships globally and also enable them to sell around the world.

“We have worked hard to build the most robust global payments platform for eCommerce merchants to convert more shoppers to buyers,” Ralph Dangelmaier, CEO of BlueSnap, said in a statement. “We see a big opportunity to leverage our global processing network to solve business needs for traditional eCommerce checkout, B2B invoice payments and emerging Marketplace models.”

Enhancements to the Powered Buy Platform include functionality that powers Online Checkout, Invoice Payments and Marketplace functionality; support of a range of alternative payments; and digital wallets for merchants.

“Since we have implemented BlueSnap, we’ve seen an increase in our online sales by about 35 percent. Basically, the new BlueSnap checkout experience had a direct and immediate impact on our sales growth,” Melissa Malone, COO of Parapharma Tech, explained.

Just months ago, BlueSnap joined forces with Visa to lessen friction at the checkout point.

Visa Checkout is now available through the enterprise’s Powered Buy Platform. That integration, the company said in a statement, lets merchants have the “frictionless checkout experience” that would lead to an expanded reach to touch shoppers globally and also boost conversion rates.

Visa Checkout lets consumers register any network branded debit and credit card to check out online via any device — from smartphones to laptops. The reduction of the number of forms that need to be completed by a shopper and a shorter checkout experience means higher conversions across mobile devices. Third-party research from comScore shows that Visa Checkout customers have a completion rate of 86 percent of transactions, with a 51 percent higher conversion rate than those customers measured using a traditional merchant online checkout process.