Yassir, a San Francisco-based company that operates an Algerian super app by the same name, on Monday (Nov. 7) announced the close of a $150 million Series B funding round to fuel its expansion across Africa and the Middle East.
The round was led by BOND, with participation from DN Capital, Dorsal Capital, Quiet Capital, Stanford Alumni Ventures and Y Combinator, among others.
The Yassir app provides ride hailing, food and grocery delivery and financial services.
“Yassir means ‘easy’ in Arabic, and our mission as a company is to make people’s lives easy,” Noureddine Tayebi, founder and CEO of Yassir, said. “In the markets where we operate, we are already having a considerable impact on how people manage their day-to-day lives. We look forward to expanding our presence into other geographies to become the first super app to achieve mass adoption.”
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Yassir is currently operational in 45 cities in Algeria, Morocco, Tunisia, Senegal, Germany, France and Canada.
Daegwon Chae, general partner at BOND, said Yassir was making a difference in its users’ lives.
“We believe that technology will fundamentally reshape consumers’ relationship with everyday needs — transportation, food, financial services — not just in developed countries, but in every corner of the world,” he said. “This investment is an extension of that belief in an underserved but dynamic and rapidly growing region. Emerging from North Africa, the app has already become indispensable to users for critical aspects of their lives.”
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