Bank of America is offering “exclusive travel experience for ultra-high-net-worth clients” through an arrangement with boutique travel company Indagare, the bank announced Tuesday (June 21).
The loyalty program offering is connected with Bank of America’s Preferred Rewards Program, which in total has about 10 million members, the announcement said. Based on various factors, participants are provided with different offers.
“Indagare travel experiences are available exclusively to Diamond Honors members — clients with $10 million and more across their Bank of America banking and Merrill investing balances,” the announcement said.
“We are always looking for new ways to reward our clients who have built a deep relationship with us,” Andy Sieg, president of Merrill Wealth Management, said in a prepared statement.
Katy Knox, president of The Private Bank, said in a prepared statement: “Our clients often share their passion for travel with us, and the desire to fill their leisure time in meaningful ways.”
According to the Bank of America Institute, households continue to spend on leisure despite inflation. Airline spending is up 50% year-over-year in May.
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Indagare offerings include a four-day trip to the Napa Valley and a meeting with elite vintners. Another trip is called “The Best of Private Paris” and includes trips to private homes and artists’ studios off the beaten path. The last stop is a night at the first hotel at Versailles. Another trip option is a trip to Jordan with a private concert in a Roman amphitheater.
Other trips are virtual tours that include the owners or operators in charge of, or architects who designed, rare sites.
Indagare states on its website that it visited 114 countries over the past year and the company has planned 35,000 trips.
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