Can Peek Monetize Tourist Traps?

There are more than a handful of countries out there that rely on tourism revenue to keep the entire government afloat, and then, there are ones where tourism is just part of the general landscape. In the latter, one startup hopes to bring to big-city adventures the same kind of convenience that Uber did for rides.

The New York Times is reporting that Peek, a startup focused on creating an online marketplace of activities for the would-be tourist, has managed to raise $10 million in a new funding round. However, more important might be the names that Peek has begun to attract — namely, Trulia founder and new Peek board member, Pete Flint.

“Peek’s impressive growth, combined with its best-in-class technology, attracted me to invest and join the board,” Flint said in a statement. “I see lots of similarities with Peek and Trulia, as both companies empower small businesses and are laser-focused on providing the best possible experience for their customers, and there are compelling network effects.”

Alphabet’s Eric Schmidt was also an active investor in the most recent financing round, and though he has no plans to join Peek’s board, he praised Founder Ruzwana Bashir’s vision and emphasized that “there’s a huge opportunity to disrupt in this space.”