Mobile World Congress 2016 is in the books, but the conversations and topics that drove the announcements of the week are sure to be driving the innovations for much of the next few years across the payments, tech, commerce, and security industries.
But what were some of the biggest trends that hit social media this week during mobile’s big event in Barcelona?
From connected cows to connected cars, PYMNTS tracked down the announcements and moments generating the biggest social buzz at MWC 2016.
More than 100,000 people from around the world converged on Barcelona this week for the annual event. We filtered through the more than 840,000 tweets they produced to find the most impactful, entertaining and sometimes weird content about the biggest topics at the conference.
Here’s just a taste of what was said and who said it.
Mark Zuckerberg’s presentation on Monday drove a ton of Twitter chatter, with this eerie image popping up all over Facebook and Twitter.
Love this picture so much. While press watched VR demo, Mark Zuckerberg walked right by them https://t.co/srb5wLNBzlpic.twitter.com/HtD7b6SSpu
— Danny Sullivan (@dannysullivan) February 22, 2016
Samsung also garnered a lot of attention with the introduction of the Gear360 and its new flagship smartphone, the Galaxy S7.
Introducing the Samsung #GalaxyS7 and #GalaxyS7edge. Rethink what a phone can do.https://t.co/tSudYPWoda
— Samsung Mobile (@SamsungMobile) February 21, 2016
Galaxy S7 up for pre-order tomorrow in many places. Whatcha gonna do?
— XDA Developers (@xdadevelopers) February 22, 2016
Samsung event at MWC – every single seat has a Gear VR headset. #MWC16pic.twitter.com/e0o2Lts4nn
— Sebastian Anthony (@mrseb) February 21, 2016
Cámara Gear 360 😱😱 Shut up and take my money, me encanta 😍 #TheNextGalaxy @SamsungEspana pic.twitter.com/E64W2Av6iE
— TheAlvaro845 (@Alvaro845) February 21, 2016
On Tuesday, Twitter flocked to the Qualcomm presentation on connected and self-driving cars featuring F1 champion Lewis Hamilton.
There’s no slowing down on the racetrack. #MWC16 pic.twitter.com/AwBRWo2OQR
— Qualcomm (@Qualcomm) February 23, 2016
F1 World Champion @LewisHamilton taking a selfie on stage at #MWC16 pic.twitter.com/gkuLV4pRaQ
— GSMA (@GSMA) February 23, 2016
Mercedes and Visa also garnered some Twitter traction with their car-related announcements.
The spectacular self-driving @MercedesBenz at #MWC16 pic.twitter.com/8AL2dQ77oo
— Werner Vogels (@Werner) February 23, 2016
Could the future be paying for your McDonald’s at the drive thru with your Visa-enabled connected car? #OMDMWC2016 pic.twitter.com/neY0693v7h
— Suzy Ryder (@suzannahryder) February 23, 2016
MasterCard made social waves with announcements throughout the week.
#MWC16 Most interesting presentation is from MasterCard, talking about token-on-file services and token enablement for devices
— Dave Birch (@dgwbirch) February 23, 2016
No more codes! @MasterCard wants to use your selfie for transactions! pic.twitter.com/PGSS4gKosh
— Talia Franco (@franct) February 22, 2016
Safety Net adds layer of #security to transactions with machine learning via @knash99 @WSJ https://t.co/Y8WLL1lscF pic.twitter.com/jdv225WlMW
— MasterCard News (@MasterCardNews) February 24, 2016
And Xiaomi made a spash on the last day of MWC16 by announcing its newest smartphone, the Mi 5.
ICYMI, this happened today—we just launched the insanely fast #Mi5. It’s really all you ever imagined, and more! pic.twitter.com/N1qCFmJQbp
— Hugo Barra (@hbarra) February 24, 2016
Waiting to get my hands on the @xiaomi #Mi5 pic.twitter.com/QlxgLL9iSj
— XDA Developers (@xdadevelopers) February 24, 2016
Gotta admit that the @xiaomi Mi 5 is pretty and comes with good specs. Can’t wait to get our review unit soon. Good job Xiaomi
— Effi Saharudin (@1Obefiend) February 24, 2016
Twitter users also gave us some wacky snapshots and observations from the show floor.
Come to #GSMAInnovationCity to meet Rory! He’s part of the @HuaweiWireless & @VodafoneGroup pet tracker demo! pic.twitter.com/gbeHWDS0SA
— GSMA (@GSMA) February 23, 2016
30 years of mobile phone evolution #MWC16 pic.twitter.com/DhhZOsID9j
— Vala Afshar (@ValaAfshar) February 23, 2016
Just seen @Fujitsu_Global which is full of IoT & tech including connected cows, palm readers & more! #MWC16 pic.twitter.com/eo57bnwjcp
— Mar Dixon (@MarDixon) February 23, 2016