Kaltura, a video platform for the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, announced an integration with payments technology company Stripe to increase revenues for OTT players.
By incorporating Stripe, the OTT TV business models Kaltura supports will have the ability to streamline the online checkout process for their audiences, which include transactions, subscriptions, advertising and freemium business models. The Stripe integration is expected to help improve conversion rates and increase revenues, Kaltura said.
“This is the perfect solution for broadcasters looking to sell video content all around the world. Kaltura OTT TV now comes pre-integrated with a billing platform, which allows media companies to focus on bundling and marketing the content in creative ways,” Ron Yekutiel, Kaltura cofounder, chairman and CEO, said in a statement.
“By relying on multiple revenue streams, OTT services are more profitable and more sustainable. The ability to add additional payment options, such as homegrown systems, makes Kaltura OTT TV the right solution for any broadcaster, service provider or telco,” Yekutiel continued.
Media companies, broadcasters, telcos and other OTT providers can adopt the monetization model using Kaltura OTT TV to directly reach customers and manage online payments.
“Through our integration with Kaltura’s platform, OTT providers can offer their audiences a seamless and secure checkout experience on any device. They’ll also gain access to a suite of tools designed to help businesses optimize for conversion — from our Card Updater, which automatically updates expired credit cards on subscription plans, to our sophisticated fraud protection tools,” Cristina Cordova, head of partnerships at Stripe, explained.
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