i2c Collaborates With Millennial- And Gen Z-Focused FinTech Zytara

Digital payment and banking technology provider i2c has teamed with Zytara, a FinTech firm geared toward millennial and Generation Z gamers and their households. The collaboration comes on the heels of Zytara’s recent ZUSD stablecoin rollout announcement, according to a Tuesday (Feb. 23) press release.

“We’re proud to partner with Zytara on this ground-breaking and globally ambitious initiative,” i2c CEO Amir Wain said in the release. “Their vision of creating specific financial products tailored to this untapped and fast-growing demographic is a great example of the kind of innovation FinTechs are bringing to life in 2021.”

Zytara’s online banking platform will provide a collection of offerings, such as virtual and tangible debit cards, a spending account and access to investing tools, the release stated. Other functionalities designed for gamers encompass parental controls, player-to-player transfers, integrated automated payments for eGaming tournaments and limited-edition branded cards. The Zytara mobile program will provide support for digital assets such as ZUSD, which is redeemable for U.S. dollars on a one-to-one basis.

“Zytara combines financial services and features in a way that gamers and eSports enthusiasts can embrace as their own,” Zytara Founder and CEO Al Burgio said in the release. “Our mission is to give them a unique set of tools that deliver financial support, inclusion and literacy. Our partnership with i2c will build on our foundations and help us achieve this on a global scale.”

In January, i2c unveiled partnerships and product rollouts with Credit Sesame, Community Bank of the Chesapeake (CBTC) and Archa. Wain said in a release at the time that the three new partners “each embody in their own way the democratization of product innovation in financial service, and particularly in credit — a product class notable for its complexity and dominance by the top five issuers.”

And, in December, California-based challenger bank Aeldra tapped i2c to power its online private banking offerings. The mobile bank, which was established by neobank veterans, is seeking to reach high-net-worth international customers with household incomes exceeding $100,000.

Silicon Valley-based i2c was established in 2001, and its technology supports millions of users in over 200 nations and territories, Tuesday’s release stated.