Digital sports entertainment and gaming industry platform DraftKings — known for its top-rated daily fantasy sports and mobile sports betting apps — today announced an agreement with InComm Payments, a global leading payments technology company, to launch an industry-first retail gift card.
The launch will expand DraftKings’ presence in convenience stores like 7-Eleven, Speedway, Dollar General, and Sheetz, and also enable consumers to gift the DraftKings experience to others in $25 and $50 denominations.
“Just in time for the upcoming holiday season, we are proud to work with InComm Payments to get DraftKings gift cards on the shelves at several popular retailers,” Matt Kalish, co-founder and president of DraftKings North America, said in a press release.
He added that the company is “thrilled to provide our customers with another way to fund their accounts and engage with our real money products through this first-of-its-kind offering.”
DraftKings is expanding its reach with physical distribution and brand presence to the most frequently visited retail chains across the country, spanning convenience, pharmacy and general merchandise partners.
DraftKings reported on Friday (Nov. 13) that Monthly Unique Payers (“MUPs”) for its business-to-consumer (B2C) operation surged 64 percent in contrast to Q3 2019.
DraftKings announced on Wednesday (Sept. 16) that it’s signed an exclusive multiyear arrangement with the New York Giants NFL team. This makes DraftKings the franchise’s “official sports betting, iGaming and daily fantasy operator.” It’s the latest in a series of such deals to make online fantasy sportsbooks in some ways as much fun (and as lucrative) as betting on real teams in more normal times.
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