Abercrombie & Fitch, the embattled teen clothing retailer, has struck a deal with a German online retailer to make its clothes available online in 15 European markets.
The deal is a wholesale agreement with Zalando SE, a German-based online retailer that carries more than 150,000 styles for men, women and children and over 1,500 brands, according to Chain Store Age. Under the deal, Zalando will begin selling Abercrombie & Fitch, Hollister and Abercrombie Kids apparel on its online store in the 15 European countries it serves.
“As Europe’s leading online platform for fashion, we are confident Zalando will enhance the value of all of our brands and this business will accompany our strong store and digital presence already established in the region,” Fran Horowitz, president and chief merchandising officer of Abercrombie & Fitch Co., told Chain Store Age. “Zalando is a key strategic partner as we continue to expand our brand reach and deliver a great brand experience to customers in these markets.”
A Zalando executive said the online retailer said the company was also excited about the agreement and the expanded offerings Abercrombie would bring to its customers.
“Abercrombie & Fitch Co. brings three iconic brands to our business, thus adds great value to our assortment offering,” according to Moritz Hahn, senior VP category management and markets of Zalando. “By entering into partnerships like this, we allow our consumers access to international brands, generate an enhanced offer and make online shopping more inspiring across Europe.”
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