PYMNTS’ Daily Data Dive: Coca-Cola Ends Loyalty Rewards Program

After 11 years of faithful Coca-Cola fans collecting bottle caps to redeem them for points, the soft drink company’s rewards program is coming to a close.

At this time, there have not been any announced plans for another version of the soda manufacturer’s loyalty rewards program. This summer, on July 1, Coca-Cola will shut down this loyalty program.

Here are the numbers:

2006 | The year Coca-Cola started its bottle cap loyalty rewards program

4 billion | Amount of codes printed in the first year of Coca-Cola’s bottle cap loyalty rewards program

$50 million | Amount of reward prizes available in the first year of Coca-Cola’s bottle cap loyalty rewards program

$4 billion | Amount Coca-Cola spent in 2016 on advertising

68 percent | Amount Coca-Cola hopes to reduce its staff through revamping its bottle operation