Giant Food Launches New eCommerce Hub In PA

Giant Food is getting set to open an eCommerce hub in Pennsylvania.

Opening next month in Lancaster, the 38,000 square-foot facility, called Giant Direct Powered by Peapod, will serve as a pickup venue for customers ordering through the retailer’s Peapod online service and app, as well as the Giant website.

“We are excited to make Lancaster the home of our newest innovation with the launch of our new Giant Direct Powered by Peapod e-commerce hub,” Nicholas Bertram, president of Carlisle, Pa.-based Giant, said, according to Supermarket News. “Not only is the e-commerce hub a completely new concept for us and a first of its kind in our area, it’s the product of a fruitful collaboration with Lancaster Mayor Danene Sorace and local residents to give the Lancaster community the shopping experience they want and need.”

The facility will serve as a curbside pickup location, as well as a grocery delivery center. The parking lot will boast designated “Pick Up Here” spaces so that online customers can drive up and have their orders brought directly to their cars. In addition, there will be a walk-up vestibule located inside the facility for picking up and placing online grocery orders using tablets.

The Ahold Delhaize USA-owned supermarket chain explained that the hub, developed with Peapod Digital Labs, will also expand its delivery reach further into greater Lancaster communities. Plans for the hub were revealed in late June as part of Giant’s $22 million investment in Lancaster County.

“Our Giant Direct Powered by Peapod location will deliver fresh, quality foods direct to your car, direct to your home or direct to your business,” said Bertram. “We’re thrilled to bring real innovation to Lancaster-area residents but, just as importantly, customers can expect the Giant Direct Powered by Peapod experience to be personalized, inspiring and delivered with a smile.”