Target Unveils Limited-Edition Design Collection

To celebrate the 20th anniversary of its first designer partnership, Target is turning to its archives to provide customers with a collection that is limited edition and showcases 20 past design partnerships. There have been over 175 designer partnerships over the past two decades, the retailer said in an announcement.

“Target has forever changed the retail landscape by doing what once was considered impossible — offering great design at an incredible price,” Target Executive Vice President and Chief Merchandising Officer Mark Tritton said in the announcement. “This anniversary celebrates our rich design history and the diverse range of partnerships we’ve offered our guests for the last 20 years.”

With the anniversary, the company is offering nearly 300 iconic and original items from 20 designer partnerships. Items range from apparel to home décor and kitchen necessities along with accessories. Design partners showcased in the limited-edition Anniversary Collection range from Michael Graves to Hunter.

Target Executive Vice President, Chief Marketing and Digital Officer Rick Gomez said in the announcement, “Design has always been a part of Target’s DNA. From our stores and the products we create to the partnerships we cultivate, our focus on accessible design sets Target apart, and is one of the reasons guests love to shop with us.”

Items will be available on Target.com and all Target locations with prices running from $7 to $160. The items, as well as the designer collections, will be different from store to store, while customers can buy up to five items per color and size. And, once the look book is available, they can visit Target.com to plan their trips.

In separate news, Target has also managed to generate buzz earlier this year with the launch of a limited-edition line of Vineyard Vines’ preppy apparel as well as accessories. The move generated sellouts, long lines and many mentions on the internet and social media. At the time, Target said the Vineyard Vines launch was already “one of the most successful” brand collaborations it has made.